Why Salons Everywhere Are Turning to Cannabis-Infused Hair Treatments

Cannabis has officially made its way from wellness aisles into salon service menus, and consumers are starting to take notice. Across the country, stylists are offering cannabis-infused hair treatments marketed for hydration, repair, scalp balance and color longevity. But what’s driving this shift? According to industry experts, the move stems from a blend of science-backed benefits, rising consumer curiosity and the broader mainstreaming of cannabis-derived beauty.

At the center of this trend are hemp seed oil and CBD—two cannabis-derived ingredients that do not produce psychoactive effects. Instead, both are valued for their nutritional and soothing properties. Studies show that hemp seed oil is rich in omega-3 and omega-6 fatty acids, which help reinforce the hair’s natural barrier and improve moisture retention. CBD, meanwhile, contains antioxidants and anti-inflammatory compounds that may help calm irritated scalps, support follicle health and reduce dryness. These attributes have earned cannabis ingredients a reputation for being gentle, versatile and effective across a wide range of hair types.

Salon owners also point to consumer demand. As beauty shoppers increasingly seek natural, plant-based formulas, cannabis-infused products fit seamlessly into the evolving clean-beauty narrative. A 2023 report from the New Hope Network found that hemp-derived beauty saw steady growth driven by shoppers looking for nutrient-dense botanical ingredients. Salons are responding by incorporating cannabis oils into deep-conditioning treatments, scalp massages and color-protecting rituals.

Color specialists, in particular, see value in these formulas. Many cannabis-infused hair masks and serums help counteract dryness caused by bleach or permanent dyes. CBD is known for its soothing properties, making it appealing for post-color services designed to calm the scalp and add shine. Some stylists note that hemp seed oil’s lightweight structure helps smooth the cuticle without weighing hair down, making it a strong addition to repair-focused treatments for chemically processed hair.

There’s also a business motivation. Salons have long relied on specialized services to create additional revenue and elevate their brand identity. Cannabis-infused treatments offer a modern, conversation-starting add-on that distinguishes a salon in competitive markets. Many owners say clients are intrigued by the novelty but return for the results—softer hair, reduced frizz, and a healthier-looking scalp.

Regulation adds another layer to the trend. Because hemp-derived ingredients are federally legal in the United States when containing less than 0.3% THC, salons can safely incorporate them into products without legal concerns. That accessibility has encouraged brands to expand into professional-grade cannabis hair care for stylists.

For consumers, the rise of cannabis-infused salon services signals a shift toward more wellness-driven beauty experiences. Whether a client is seeking hydration, repairing color damage or simply wanting to try something new, cannabis-based treatments are giving salons a fresh way to blend innovation with nature-powered benefits.

If the momentum continues, industry experts predict cannabis-infused care will become a staple—not just a trend—on salon menus nationwide.